1. What Are Cookies
Cookies are small text files containing alphanumeric characters that are downloaded to your desktop computer, smartphone, or tablet when you visit websites. They act as a memory for the website, allowing it to remember your device, preferences, and secure login states over subsequent page views. Cookies are essential for security and user-experience configurations.
2. Cookies We Use
We use both first-party and third-party cookies on our platform:
- Strictly Necessary Cookies: These cookies are critical to navigating our site and utilizing basic systems (such as accessing secure player profiles, verifying registration credentials, or recording cookie banner consent preferences). The website cannot function without these; hence, they do not require prior consent and cannot be rejected.
- Functional Cookies: These enable the platform to retain custom choices you select (such as language configurations, form inputs, or specific search filters), optimizing usability.
- Performance & Analytics Cookies: We utilize anonymized analytics cookies to understand how visitors interact with our platform, helping us identify software glitches and page loading bottlenecks. These are disabled by default and are only enabled with your consent.
- Marketing & Retargeting Cookies: We do not deploy any promotional or behavioral advertising trackers on our platform.
3. Third-Party Trackers
In specific instances, we deploy analytics trackers operated by trusted external partners. Specifically, we utilize Google Analytics 4 (GA4) to audit web traffic flow. To maintain privacy under Belgian regulations, GA4 is configured to immediately anonymize IP addresses before storage, and data sharing features with Google are disabled.
4. Cookie Lifetime Table
The table below outlines the names, classifications, purposes, and exact retention lifespans of the first-party and third-party cookies utilized on ardentonlinesportbe.com:
| Cookie Name | Classification | Core Purpose | Retention Duration |
|---|---|---|---|
| session_id | Strictly Necessary | Manages user account navigation and secure server connection. | End of Session |
| cookieConsent | Strictly Necessary | Records player consent settings (accepted/rejected). | 365 Days |
| _csrf_token | Strictly Necessary | Protects forms from Cross-Site Request Forgery attacks. | End of Session |
| lang_pref | Functional | Stores player UI language choice. | 30 Days |
| _ga | Analytics (Google) | Aggregates anonymous user interaction stats. | 2 Years |
| _gid | Analytics (Google) | Differentiates page views within a single visit. | 24 Hours |
5. Managing Your Preferences
You have the absolute right to manage and withdraw consent for non-essential cookies at any time:
- On-Site Controls: You can click the "Reject Non-Essential" button on our cookie banner to block analytics tracking instantly.
- Browser Settings: You can configure your browser to reject cookies or warn you before they are saved. Note that blocking all cookies (including strictly necessary ones) will prevent access to your secure player account. Use the following guides to manage cookies:
6. Updates to This Cookie Policy
We may periodically revise this Cookie Policy to align with new tracking technical standards or updated Belgian Gaming Commission regulations. Any changes will be indicated by adjusting the date at the bottom of this page. We encourage you to review this policy periodically to stay informed about how we safeguard your information.
Last updated: June 2026