Privacy Policy

1. Introduction

Ardent Bettings SA ("we", "us", or "our") operates under the strict regulatory oversight of the Belgian Gaming Commission (Commission des Jeux de Hasard) holding the official B+ license (license number B+12848). We respect the privacy of every individual who visits and interacts with our platform, available at ardentonlinesportbe.com.

This Privacy Policy explains how we collect, process, secure, and share your personal data in full compliance with the EU General Data Protection Regulation (GDPR) 2016/679 and the Belgian Law of 30 July 2018 on the protection of natural persons with regard to the processing of personal data.

2. Personal Data We Collect

To fulfill our licensing conditions, provide services, and maintain maximum security, we collect specific categories of personal data during registration and account management:

• Identification Data: Full legal name, gender, residential address, place of birth, and date of birth.
• Official Identifiers: National Registry number (Rijksregisternummer / Numéro de Registre National) or copy of your government-issued identity documents.
• Contact Information: Active email address and valid phone number.
• Financial and Transactional Data: Credit/debit card numbers, payment processor details, bank account details, deposits, withdrawals, and game transactions.
• Technical and Analytical Data: IP address, device fingerprints, geographical location, operating system, browser data, and session usage logs.
• Responsible Gaming Metrics: Deposit histories, self-limit adjustments, self-exclusion requests, and gaming session duration records.

3. How We Use Your Personal Data

We process your personal data solely for the following business and legal purposes:

• Account Provisioning: Setting up, operating, and managing your legal user account on our platform.
• Identity Verification (KYC): Confirming your identity, age (strictly 21+), and eligibility under Belgian legislation.
• Compliance Monitoring: Conducting legal checks to protect against money laundering, terrorist financing, and fraudulent operations.
• Responsible Gaming Supervision: Actively monitoring playing habits, enforcing deposit/time limits, and responding to players exhibiting signs of addiction.
• Payment Processing: Validating legitimate transactional flows, preventing chargeback disputes, and paying out winnings securely.

4. Legal Basis for Processing

Under GDPR Article 6, we process personal data based on these legal conditions:

1. Legal Obligation (Art. 6(1)(c)): We are legally mandated by the Belgian Gaming Commission and AML laws to verify identities, monitor transactions, and enforce player age and deposit limitations.
2. Contractual Performance (Art. 6(1)(b)): Processing is necessary to administer our agreement and Terms of Service with you.
3. Legitimate Interest (Art. 6(1)(f)): Processing is required to prevent fraud, ensure network security, and maintain accurate platform records.

5. Data Retention

We retain personal data for the duration required by applicable legal mandates. For active accounts, personal data is retained for the length of the contractual relationship plus five years. Under Belgian Anti-Money Laundering legislation, transaction records and identity verification files are kept for a minimum of ten years following the termination of the business relationship.

6. Third-Party Sharing

We do not sell or trade your data. Your data is disclosed to select third parties only under strict contracts or legal obligations:

• Regulatory Authorities: The Belgian Gaming Commission (Commission des Jeux de Hasard), FPS Finance, or judicial courts when requested under legal procedures.
• Identity Verification Providers: Secure agencies utilized to verify passport details and Belgian National Registry statuses.
• Payment Gateways: Regulated payment institutions facilitating secure deposits and withdrawals.
• IT Service Providers: Regulated hosting, security, and auditing partners residing inside the European Economic Area (EEA).

7. Your GDPR Rights

Under the GDPR, you possess absolute rights concerning your personal information:

• Access: The right to request copies of the personal data we hold about you.
• Rectification: The right to demand that we correct inaccurate or incomplete data.
• Erasure (Right to be Forgotten): The right to request data erasure where it is no longer needed for regulatory compliance or contractual purposes.
• Restriction: The right to halt further processing under specific legal disputes.
• Objection: The right to object to processing performed under our legitimate business interests.

Note that our statutory obligations under the Belgian Gaming Act and AML Act to verify players and maintain records for 10 years will supersede requests for immediate erasure in most instances.

8. International Data Transfers

All personal information is securely hosted, monitored, and processed within the European Economic Area (EEA). We do not transfer personal data to countries outside the EEA that do not provide an adequate level of data protection.

9. Security Measures

We employ modern state-of-the-art administrative, physical, and technical safeguards. All communications between your browser and our servers are encrypted using high-grade Transport Layer Security (TLS) protocol. Access to database servers is locked and strictly restricted to authorized compliance and security officers under two-factor authentication.

10. Contact Us

If you have questions regarding this policy or wish to exercise any of your GDPR rights, please contact our Data Protection Officer (DPO) at:

11. Complaints

If you believe your personal data is handled unlawfully, you have the right to file an official complaint with the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit):

Rue de la Presse 35, 1000 Brussels, Belgium.
Phone: +32 (0)2 274 48 00 | Email: contact@apd-gba.be